Here's how I went from blogging to helping tech startups grow. Work with decision-makers. Kerry Wan/Business Insider I quickly discovered that blogging was a whole new world of challenges. There was a huge amount to learn. A lot of pitfalls, traps, and mistakes waiting to be made. Despite this, I became hooked. A side business provides the freedom to "be your own boss." Blaze your own trail. Challenge yourself as much, or as little, as you like. It might not sound appealing to be constantly challenged. I'll admit there are days when you wish starting a business wasn't so challenging. The upside is a sense of achievement. This, for me, is one of the most under-valued aspects of modern work life. Rising to the challenges of running a side business can lead to a sense of fulfillment that, ultimately, enriches your life. Writing for business owners did something I didn't expect. It allowed me to talk directly to the decision-makers — instead of programmers working on specific tasks assigned to them. Decision-makers, especially in small to medium-size businesses, are a wonderful audience. They are hungry to grow their companies. They want to be efficient. They want to be competitive. They are "light on their feet" and can make decisions quickly without requiring board approval, committees, meetings, and so on. A side business increases your chances of connecting with people and organizations with the power to have a significant positive effect on your life. I began to generate revenue because the recommendations I made could be acted upon by the people with the power to do so. A side income can provide protection from catastrophic loss of earnings – such as job loss. Turns out, it wasn't long before the blog became my primary source of income.
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